廣告英語與普通英語存在許多差異，而又與人們?nèi)粘Ｉ蠲芮邢嚓P(guān)，應(yīng)用性很強(qiáng)。所以廣告類閱讀題可以很好地考查學(xué)生提取信息、處理信息的能力，也是歷年來高考考查的一個熱點(diǎn)。2003年高考全國卷就再次出現(xiàn)此類題目。但也正因為廣告英語不同于學(xué)生平時所學(xué)習(xí)的普通英語，其文句精練，信息量大，表達(dá)方式千變?nèi)f化，許多學(xué)生面對這種題目要么束手無策，要么需要花費(fèi)大量時間才能完成，都不得要領(lǐng)，所以要加強(qiáng)針對性訓(xùn)練。其實(shí)，做這種題目也是有法可循的：先略讀題目，再瀏覽題干，然后帶著問題找答案。在閱讀時又要特別注意文中以黑體、大寫、下劃線等方式加以提示的文字，因為這很有可能是文章的核心或至少是一部分內(nèi)容的概括。下面就是幾道此類題目的練習(xí)題，同學(xué)們不妨試試……
[例1](NMET2001，春招閱讀E篇)
HOW TO BOOK
Booking opens for Beckett Shorts on 8 September.
BY TELEPHONE
For credit card(信用卡)bookings. Calls are answered.
BOX OFFICE
01789 295623 9a.m.-8.p.m.(Mon.-Sat.)
0541 541051(24hours,7days,nobookingcharge).
BYFAX
For credit card bookings. Please allow at least 48 hours for reply, if required.
BOX OFFICE
01789 261974 or 01862 387765
BY POST
Please enclose(附上) a cheque or credit card details together with an SAE or add 50p to the total amount(總額) to cover postage. Please send to the Box Office,RST,Stratford-upon-Avon,CV376BB.
Booking opens for all other plays on19 September.
IN PERSON
BOX OFFICE
RST hall, 9:30a.m.-8p.m.(Mon.-Sat.)
(6p.m.when theatres are closed).
OVER SEAS BOOKING
The easiest method of payment is by credit card.
You can also pay by: Eurocheque (up to￡500) you're your card number written on the back.
PAYING FOR YOUR TICKETS
CREDIT CARDS
We accept Visa, Master Card, American Express and Diners Club. Please give the card number, name and address of card holder.
CHEQUES Cheques and postal orders should be payable to:Royal Shakespeare Theatre.
1.In which of the following ways of booking does one probably have to pay extra money?
A.In person. B.By telephone. C.By fax. D.By post.
2.One has to wait for 2 days or longer for a reply if he/she pays.
A.in person B.by telephone C.by fax D.by post
3.What is a useful number to call at 11 a.m. Sunday?
A.01789 295623 B.0541 541051
C.01789 261174 D.01862 387665
解析：本篇旨在考查學(xué)生的英語實(shí)用能力。標(biāo)題是如何訂票。先大致瀏覽一下小標(biāo)題，然后即可看問題，并迅速找到要查找信息的相應(yīng)位置。
1.問哪一種訂票方式可能會有附加費(fèi)用。答案為D。依據(jù)是文中BYPOST項下有or add 50p to the total amount to cover postage(或者是在訂票費(fèi)總額上再加上50便士的郵資)這樣一句。
2.問以哪種方式付費(fèi)必須等兩天或更長時間才可以得到答復(fù)。答案是C。BYFAX項下有Please allow at least 48 hours for reply, if required.
3.問星期天上午11點(diǎn)可以打哪個電話號碼。在第一個BOXOFFICE項下可找到答案B。0541541051(24hours,7days)。另一號碼01789295623根據(jù)信息9a.m.-8p.m.(Mon-Sat)，星期天不可用。而選項C和D中的號碼是FAX號碼。所以，正確答案為B項。
[例2]BDU www.chinadaily.com.cn/bdu
CHINA DAILY LAUNCHES
B D U
BUSINESS DAILY UPDATE
Want to keep abreast(趕得上)of the dynamic pulse(有力的脈博)of China's economy?
Get a glance at the most important business activities taking place here every day through Business Daily Update, a service offered by China Daily information via the World Wide Web.
Placed under 10 categories, over 25 news items appear each day with the top three event high lighted all in English Business Daily Update is just a few mouse clicks away.
Subscribe to BDU for an annual fee of US$ 240.E-mail and fax services are also available upon request.
For more information, please contact Business Daily Update:
Tel:(010)64941107,(010)64924488ext.2000;Fax:+86-10-64941125
Email: bdu@chinadaily.com.cn ;
Url:
1.If>www.chinadaily.com.cn/bdu
1.If you get into BDU, you can ____.
A.find out everything in China
B.get the most important business information in the world
C.get the information about the latest business activities taking place in China
D.get all the information in China Daily
2.This ad. Will be very helpful to ____.
A.foreign businesspeople
B.foreign travelers
C.Chinese people
D.China Daily reporters
3.To get the information from BDU everyday, you must____.
A.underst and Chinese
B.know something about the mouse
C.know how to operate a computer
D.howtouseafaxmachine
4.If you have www.chinadaily.com.cn/bdu, you can get in touch with BDU by ____.
A.telephone B.fax C.E-mail D.internet答案及解析：
1.C。由題目下面的"BUSINESSDAILYUPDATE"和文章內(nèi)容的第二段第一句可知，正確答案為C項。
2.A。由第一自然段中的"...China's economy(中國的經(jīng)濟(jì))"可知，是對外國企業(yè)、商人而言的，如果對國內(nèi)企業(yè)，其表達(dá)方式為：our country's economy。
3.從第二自然段的Via the World Wide Web(通過萬維網(wǎng))可知，是從計算機(jī)上獲取信息。因此正確答案是C。
4.D。因為本題題干給出的是網(wǎng)址(http)，所以通過上因特網(wǎng)與BDU聯(lián)系。而C項的E-mail地址在短文中給出了，而本題題干沒有涉及