I. 課程標準要求掌握的項目
話題：Talking about advertising and advertisements
詞匯：convey, advertise, advertiser, brand, consideration, charge, loss, blame, broadcast, post, react, annoy, annoying, accuse, associate, appeal, frequent, figure, salesman, saleswoman, profit, campaign, policy, spokesman, spokeswoman, illegal, target, sneaker, nowadays, nephew, waitress, hostess, bridegroom, attach, discount, bonus,
功能：1）表達和評價不同觀點（Expressing and evaluating different views）
I’m afraid I can’t accept that. I quite agree with you. I wouldn’t say that.
I see your point, but… That’s not how I see it. I’m afraid I have different opinion.
2) 抱怨投訴和表達情感（Making complaints and expressing emotions）
It really bothers me when…， I am angry about the ads for weight loss products.
I’m afraid I’ve got a complaint about… I hate to bring it up, but…
I can’t stand it when… It makes me sick… …drives me mad! … is really annoying.
II. 詞組
1. take…into consideration 考慮到……
2. complain (to sb.) about…向某人抱怨……
3. make a complaint 提出投訴
4. in charge （of ）主管，看管，掌管
in the charge of…… 在……的主管之下
take charge （of） 掌管，負責，（物）不受控制
at one’s own charge 自費
free of charge 免費
5. weight loss products 減肥產品
6. lose weight 減肥
7. be angry with sb. about sth. 因某事生某人的氣
8. be upset about/ by/ over sth.因……而感到煩惱
9. be to blame 該受責備，應承擔責任
10. over the radio 通過無線電
11. a highly developed industry 高度發達的產業
12. go with 與…同行，與…相配，
13. hand in hand 手拉手，同步地，
14. make informed choices 做出明智的選擇
15. accuse sb. of sth. 因……而控告某人
16. associate…with…把……和聯系起來
be associated with 與……有關，與……有瓜葛
17. get… across 通過…，使……被理解
18. large amounts of…大量的 19. appeal to sb. 吸引某人
appeal to sb. to do sth 呼吁某人做……
appeal for 懇求，呼吁
20. a variety of 多種的
21. again and again 再三地，反復地
22. make sb. aware of sth. 讓某人明白……
23. allow sb. to do sth. 允許某人做……
24. arm sb. with sth. 用……來武裝自己
25. deal with 處理，解決（問題），和某人做生意，涉及，論及，探討（某個主題），控制（感情問題）
26. keep an eye for 留心
27. with the purpose of…目的是……
28. point out 指出
29. attract one’s attention 吸引某人注意
30. make sense 講得通，有意義
make no sense 毫無意義
make sense of 弄懂……的意義
31..attach to 系;貼;固定;附著
attach to/connect with 附著/聯想
attach importance to 給予重視
32. at a loss 困惑
33. profit by/ from得益于
34．think twice 慎重考慮
III. 句型
1. Some people find ads useful and entertaining; others think that they are annoying.
2. On the other hand, critics sometimes accuse companies of using ads to mislead us by making us believe that a certain product is better than it really is or that we will be happier if we buy the product.
3. Customers see so many ads every day that advertisers must work hard to get their message across.
4. The best chance to reach customers is to appeal to their emotions.
5. Thus, instead of selling them the product, the ads sometimes seem to be selling them what money cannot buy: love, happiness and success
6. It has been proven again and again that frequent advertising increases product sales.
7. Armed with facts and figures, customers are better able to deal with the often powerful arguments given by a salesman or saleswoman.
8. Not all ads are used to promote a product or to increase a company’s profits.
9. The United Nations selected the soccer star Ronaldo, pop singer Tetsuya Komuro and other famous people to represent the UN and make its programmes known to the public.
10. There is no clear evidence to show just how well ads work, but they are important to both companies and consumers.
11. People read advertisements partly for information and partly because they are interesting.
12. Some of the most powerful words that sell are those that refer to the cost.
13. Present will be a person to think up an idea for an advertisement, and a person to buy space in newspapers or time on TV.
IV.部分知識點講解
1． go with 與…同行，與…相配
I’ll go with you. 我和你一起去。
Her hat goes well with her dress.她的帽子和裙子很相配。
2. hand in hand 手拉手地，同步地
The couple are often seen walking hand in hand in the evening.
Dirt and disease go hand in hand. 灰塵與疾病總是形影相隨
3. accuse sb. of doing sth. 指控/指責某人
He was accused of being a spy. 他被指控是間諜。
He accused me of neglecting my duty. 他指責我玩忽職守。
比較：charge sb with sth. 指控某人有過錯
4. thus 引導前面話語的結果或結論，意思是“因此，于是”
He didn’t study hard, and thus failed the test. 他學習不努力，因此考試不及格
I didn’t watch yesterday’s news, and thus I knew nothing about the new policy.
5. so-called 用在名詞前，相當于形容詞，意思是“所謂的”，通常含有不信任或輕蔑的意思。
They are so-called VIPs. 他們就是所謂的重要人物
This is so-called “paradise on earth”,這就是所謂的“人間天堂”
6．distinguish A. from B. / distinguish between A. and B. 辨別A.和B.
Can you distinguish between a tiger and a lion? 你能辨別老虎和獅子嗎？
I cannot distinguish hi from his twin brother。